Obama Opens Kosher Pizza Shop

The article this month is about...headlines.  By substituting an informative but bland headline with an offbeat, wild one, I piqued your interest, and now you're reading this.  Truth be told, this one is a little far fetched.  Unlike my wild story intro here, the headline should match the content otherwise you're cheating your customers and they will lose your trust.  (I, being the article writer, have literary immunity to prove my point!)  But if you were writing a headline for an ad or website, you'd want to grab the readers' interest and have them keep looking for more information.  

Consider the accountant advertising his services on a website or print ad.  Which do you think would be more effective?

"We Do All The Work For You"
or
"Taxes Done While You Shower" 

As you glance at the second headline, your mind tries to figure out how to keep the laptop dry in the shower, and why the government is taxing showers, and ...  well, just what does the article have to say.  Your curiosity will get you to read further. 

Look into your headlines so that your clients will not look over them.