How To Trick Search Engines
The title of this article is a little misleading. You can't trick search engines. At least not forever. Eventually everybody doing black hat marketing gets caught and banned. It's not worth it, and it's not nice either. So what can you do? Content, content and content. And in case I forget, let me mention content also. Writing good information, tips or interesting things geared for humans is the best thing anyone can do for their site. It takes time and research, but the fruits of your labor will pay off. This brings us to the next tidbit. Read on.
Keywords
A well known statistic is that 80% off buyers, whether it's a product or service, opt for the natural search engine results. Advertising has it's place, but the unhighlighted plain results get the cash. So why are some stores/business placed higher on the result list? Many times it's because the right keywords are in the right places. True, there are other reasons that determine rankings, and some of them we might never find out about. To quote google on how they rank "PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.
Of course, important pages mean nothing to you if they don't match your query. So, Google combines Page Rank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines dozens of aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. "
