Blogs

In this 24/7 world of communication, keeping your clients and customers engaged isn't just an extra, it's a necessity. Here are some simple things which are free and which will keep the lines of communication open and, hopefully, clinch the sale.

Google Calendar
You might be using this only for yourself (if not, you should be). Google calender reminds you via email and texts, sets recurring schedules and interacts with Google tasks. So how do clients come in to play? Read more »

Whether you consider the guy standing next to you on the train with acrobatic thumbs rude, out of touch or a cyborg, don't distract him from his blackberry or iphone, after all, he might just be looking at your site and filling out your contact form information right there and then. Read more »

Colors play an integral role in how a potential client sees a brand. Logos, advertisements and websites all use the power of color as a subliminal message. Read more »

The title of this article is a little misleading. You can't trick search engines. At least not forever. Eventually everybody doing black hat marketing gets caught and banned. It's not worth it, and it's not nice either. So what can you do? Content, content and content. And in case I forget, let me mention content also. Writing good information, tips or interesting things geared for humans is the best thing anyone can do for their site. It takes time and research, but the fruits of your labor will pay off. This brings us to the next tidbit. Read on. Read more »

Researchers studied average shoppers, and found that a majority abandon their cart before checkout. The million dollar question: Why? A good percentage is based on a confusing checkout process. Some of the dropouts stem from a shopper getting to the checkout, checking out the competition, and buying somewhere else based either on price, a better guarantee, or some other good reason. Other reasons include not having a secure site. If there isn't security (SSL), people wonder if their credit card information might get snatched online. Read more »

A business consultant's first question is "who is your target market?" The answer to that question helps him tailor your ad campaigns to reach the people who are interested in your products and services. Read more »

As I eagerly greet the new work morning, my first call of the day is from a woman who wants to open an online store. "Sure," I say, "what is it you want to sell?" "I really don't know," was her cautious reply, "do you have any suggestions?"

Luckily, I was on my toes that morning. "No problem Ma'am, you can call a relative or friend who has a store and ask if you could sell his stuff online." "Okay, sounds good," she replied, "I have someone." Read more »

The article this month is about...headlines.  By substituting an informative but bland headline with an offbeat, wild one, I piqued your interest, and now you're reading this.  Truth be told, this one is a little far fetched.  Unlike my wild story intro here, the headline should match the content otherwise you're cheating your customers and they will lose your trust.  (I, being the article writer, have literary immunity to prove my point!)  But if you were writing a headline for an ad or website, you'd want to grab the readers' interest and have them k Read more »

Here is a list of things which irritate web surfers.  I'm not going to list programming errors like broken links and slow loading websites.  This is just a list of common sense design stuff.  If your site has any of these, you may be better off not even having a site.

1- Music. Any sort of music. I know, you’re wondering, "Doesn't everyone like Yanni?". Well, even if that were true, the viewer doesn’t like it when he’s busy looking for products or information. Read more »